Founder’s Viewpoints – Gustav Johansson
People often think love is supposed to feel like a rollercoaster—the constant excitement, the wild ups and downs, the butterflies that make it feel like you can’t breathe.
But that’s not love. That’s stress. That’s unresolved trauma being triggered. That’s your brain going into survival mode because you never truly know where you stand with the other person.
Real love feels… calm. Safe. Stable. It might even feel boring if you’ve been conditioned to associate love with chaos. But that’s exactly what makes it beautiful—the ability to relax into it. To feel at peace, not constantly on guard. To know that the person you’re with chooses you every single day, without games, without uncertainty.
We’ve been programmed to believe that if we don’t feel anxiety—if we don’t feel that knot in our stomach—then it’s not real. But true love isn’t a storm. It’s a home. It’s where you can exist without fear. It’s where you don’t have to prove your worth, but simply be.
And the irony? The more we chase that intense infatuation, the further we move from what we’re truly seeking: a stable, healthy relationship that allows us to grow. Because that’s what love, in its purest form, does—it builds you up. It doesn’t break you down.
So if you’ve ever asked yourself:
"Why do I always fall for the ones who don’t love me back?"
"Why am I not attracted to the ones who treat me well?"
The answer is simple. You’ve been taught to associate love with pursuit. With drama. With the feeling of having to earn someone.
But love is not something you should have to fight for. It’s something you should choose—and it’s something that should feel easy.
